2 Essential Elements to Create a Better Anything: Persistence and Vigilance

Persistence: firm or obstinate continuance in a course of action in spite of difficulty or opposition.
Vigilance: the action or state of keeping careful watch for possible danger or difficulties.


I preach constantly about the importance of staying persistent to reach your goals. At times it may seem that you are making little head way on your journey. Keep the faith, you will see what you have created in hind sight. 

The key to persistence is to move through the troubled times and stay focused on the end goal no matter what. To do this you will need to ignore the competition. You will have to ignore your friends and family who may think what you are after is rediculous, a waste of time and money. You will have to ignore your inner voice that agrees with them. 

This takes practice. You will get to a point where you will only hear a faint chatter of negativity and after moving through a few distractions and baracades you will have gained the confidence to know you are on course and full steam ahead. That’s what persistence will give you. 

Vigilance will give you an extra edge to catapult you into the future. So you have your goals, you are taking action toward making them happen on a daily basis. That’s great! Now become aware. Be self aware of your strengths and weaknesses. Be on the watch for what will take advantage of both of those factors. 

Being vigil means you need to be tracking trends in your industry, in your medium, in your area of the country and online. 

Get your head out of the sand. Look around you and be painfully aware of where your industry is going. It’s great to be an artist, designer or any kind of creative. You have to decide if you want to be a professional or a hobbyist. If you want to be a professional then this blog is for you. 

Read the future, read the horizon. Find those who are doing what you want to do. Find a conference or workshops to level up your skills. Find the newest ways to get the word out; learn more marketing strategies. Watch the economy, listen to what financial experts are saying on both sides of the isle. 

Being vigilant is being aware and will give you insight for the future. You will be able to pivot when you see a trend on the horizon and move toward it before anyone else. 

What I do is listen to NPR in the mornings, I read forums on Linked In in my industry and those that affect my industry (marketing, construction, building, economy). I read blog articles and I am a member of several organizations all who the same interests. 

Stay persistent with your Actions and your attitudes and practice vigilance with the future of your business. These are what the professionals do. 

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